The fall of advertising and the rise of PR
Ries Al · New York : Harper, 2002
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Ries Al · New York : Harper, 2002
Scott, David · USA : John Wiley &Sons , 2007
Newsom Doug, Haynes Jim · CA : Thomson , 2005
Belch George · New York : MacGraw Hilll, 2009
Cameron Glen T · Boston : Pearson, 2008
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