Books, monographs & anthologies
Advertising and promotion : An integrated marketing communications Perspective
Belch George · New York : MacGraw Hilll, 2009
- Publisher
- New York : MacGraw Hilll, 2009
- Physical description
- 838 pages
- ISBN
- 0-07-338109-8
- Dewey classification
- 659.1
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 4 of 4 on shelf | Yes |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 10717 |
| 005Date and time of latest transaction | 17 Nov 2014, 09:40 |
| 008Fixed-length data elements | 120808 |
| 020International Standard Book Number (ISBN) | 0-07-338109-8 |
| 041Language code | Eng |
| 082Dewey Decimal call number | 659.1 B201G205 |
| 100Main entry – personal name | Belch George |
| 245Title statement | Advertising and promotion : An integrated marketing communications Perspective |
| 250Edition statement | 8 |
| 260Publication, distribution, etc. (imprint) | New York : MacGraw Hilll , 2009 |
| 300Physical description | 838 tr. ; 27 cm |
| 653Index term – uncontrolled |
|
| 700Added entry – personal name | Michael Belch |
| 999Collection | Books, monographs & anthologies |
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