VIEN
HUFLIT Library
Reference materials per course syllabus

The new rules of marketing & PR

Scott, David · USA : John Wiley &Sons , 2007

Publisher
USA : John Wiley &Sons , 2007
Physical description
275 pages
ISBN
978-0-470-11345-5
Dewey classification
659.1
Language
English

Availability by location

LocationCopiesOnline request
Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh1 of 1 on shelfYes

Catalogue record

FieldValue
001Control number28288
005Date and time of latest transaction25 Oct 2023, 17:51
008Fixed-length data elements120808
020International Standard Book Number (ISBN)978-0-470-11345-5
041Language codeEng
082Dewey Decimal call number659.1 Sc435D111
100Main entry – personal nameScott, David
245Title statementThe new rules of marketing & PR / David Scott.
260Publication, distribution, etc. (imprint)USA : John Wiley &Sons , 2007
300Physical description275 tr. ; 23 cm
526Study program information noteQuan hệ quốc tế, Truyền trực tuyến, ĐCCT-2019
653Index term – uncontrolled
  • Quản trị -- Marketing
  • Quản trị -- Sales promotion
  • Quảng cáo -- PR
852LocationThư viện Sư Vạn Hạnh 100034221
999CollectionReference materials per course syllabus