Marketing Channel Strategy : An Omni-Channel Approach
El-Ansary, Adel I, Palmatier, Robert W, Sivadas, Eugene, Stern, Louis W
English-language e-books tied to the detailed syllabi of Business Administration courses: business statistics, analytics for managers, employee training and development, retail management, marketing channel strategy. These are digital items with no print copy.
The six most recent additions to this collection.
El-Ansary, Adel I, Palmatier, Robert W, Sivadas, Eugene, Stern, Louis W
Creswell, John W, Creswell, J. David
Mariotti, Steve, Glackin, Caroline
Berman, Barry, Chatterjee, Patrali, Evans, Joel R
Jacques, Ian
Laursen, Gert H. N, Thorlund, Jesper
This collection’s items, pre-filtered by campus, publication year or material type.