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Marketing Channel Strategy : An Omni-Channel Approach

El-Ansary, Adel I, Palmatier, Robert W, Sivadas, Eugene, Stern, Louis W · New York : Routledge , 2020

Publisher
New York : Routledge , 2020
Physical description
373 pages
ISBN
9780367262099
Dewey classification
658.87
Language
English

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Catalogue record

FieldValue
001Control number76286
005Date and time of latest transaction26 Oct 2021, 14:23
008Fixed-length data elements130925
020International Standard Book Number (ISBN)9780367262099
040Cataloging sourceHuflit
041Language codeeng
044Country of publishing/producing entity codexxu
082Dewey Decimal call number658.87 M109K
245Title statementMarketing Channel Strategy : An Omni-Channel Approach / Robert W. Palmatier, [et.al].
250Edition statementNinth edition
260Publication, distribution, etc. (imprint)New York : Routledge , 2020
300Physical description373 pages : Illustrations ; Ebook
650Subject added entry – topical term
  • Marketing--Management
  • Marketing channels
  • Chiến lược,--Kênh phân phối
  • Chiến lược,--Kinh doanh
700Added entry – personal name
  • El-Ansary, Adel I.
  • Palmatier, Robert W.
  • Sivadas, Eugene
  • Stern, Louis W.
999CollectionDownloads — Business Administration syllabus