Marketing Channel Strategy : An Omni-Channel Approach
El-Ansary, Adel I, Palmatier, Robert W, Sivadas, Eugene, Stern, Louis W · New York : Routledge , 2020
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El-Ansary, Adel I, Palmatier, Robert W, Sivadas, Eugene, Stern, Louis W · New York : Routledge , 2020
Creswell, John W, Creswell, J. David · Great Britain : Sage, 2018
Mariotti, Steve, Glackin, Caroline · New York : Pearson, 2016
Berman, Barry, Chatterjee, Patrali, Evans, Joel R · New York : Pearson, 2018
Jacques, Ian · New York : Pearson, 2018
Laursen, Gert H. N, Thorlund, Jesper · New Jersey : Wiley, 2017
Groebner, David F, Fry, Phillip C, Shannon, Patrick W · Boston : Pearson, 2018
Noe, Raymond A. · New York : Mc Graw Hill, 2020
Halper, Dr. Fern, Huewitz, Judith, Kaufman, Marcia, Nugent, Alan · New Jersey : Wiley, 2013
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