The financial services marketing handbook : tactics and techniques that produce results

=001  52349=005  20171128104617.000=008  120904=020  ##$a9781118065716 (Hardcover)=041  0#$aeng=044  ##$aXxu=050  00$aHG181 $b.E38 2012=082  00$a332.1068 $bE201R=100  1#$aEhrlich, Evelyn, $d1950-=245  14$aThe financial services marketing handbook : $btactics and techniques that produce results / $cEvelyn Ehrlich and Duke Fanelli.=250  ##$a2nd ed.=260  ##$aHoboken, N.J. : $bBloomberg Press, $c2012=300  ##$axi, 196 p. : $bill. ; $c26 cm.=490  1#$aBloomberg financial series=500  ##$aSeries data from the jacket.=504  ##$aIncludes bibliographical references and index.=520  ##$a"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"-- $cProvided by publisher.=650  #0$aCustomer relations.=650  #0$aFinancial planners $xMarketing.=650  #0$aFinancial services industry $xComputer network resources.=650  #0$aFinancial services industry $zUnited States $xMarketing.=700  1#$aFanelli, Duke, $d1954-=841  ##$bKho 1 $j100040550, 100040551=LDR  01844nz  a2200337n  4500