Reference materials per course syllabus
The financial services marketing handbook : tactics and techniques that produce results
Ehrlich, Evelyn, 1950 · Hoboken, N.J : Bloomberg Press, 2012
- Publisher
- Hoboken, N.J : Bloomberg Press, 2012
- Physical description
- 196 pages
- ISBN
- 9781118065716 (Hardcover)
- Dewey classification
- 332.1068
- Subjects
- Customer relationsFinancial planners--MarketingFinancial services industry--Computer network resourcesFinancial services industry--United States--Marketing
- Language
- English
Summary
"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning
New info on landing pages, e-mail success factors
Behavioral economics to psychology of money and budgeting"-- Provided by publisher
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 52349 |
| 005Date and time of latest transaction | 28 Nov 2017, 10:46 |
| 008Fixed-length data elements | 120904 |
| 020International Standard Book Number (ISBN) | 9781118065716 (Hardcover) |
| 041Language code | eng |
| 044Country of publishing/producing entity code | Xxu |
| 050Library of Congress call number | HG181 .E38 2012 |
| 082Dewey Decimal call number | 332.1068 E201R |
| 100Main entry – personal name | Ehrlich, Evelyn, 1950- |
| 245Title statement | The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. |
| 250Edition statement | 2nd ed. |
| 260Publication, distribution, etc. (imprint) | Hoboken, N.J. : Bloomberg Press, 2012 |
| 300Physical description | xi, 196 p. : ill. ; 26 cm. |
| 490Series statement | Bloomberg financial series |
| 500General note | Series data from the jacket. |
| 504Bibliography, etc. note | Includes bibliographical references and index. |
| 520Summary, etc. | "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"-- Provided by publisher. |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name | Fanelli, Duke, 1954- |
| 999Collection | Reference materials per course syllabus |
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