Strategic Brand Management : Building, Measuring, and Managing Brand Equity
Keller, Kevin Lane, Tuck school of business dartmouth college · Malaysia : Pearson, 2013
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Keller, Kevin Lane, Tuck school of business dartmouth college · Malaysia : Pearson, 2013
Nguyễn, Văn Dung · Hà Nội : Tài Chính, 2010
Baker Michael, Susan Hart · New York : Prentice Hall , 2007
Crawford Merle, Anthony Di Benedetto · New York : Mc Graw Hill , 2006
Nguyễn, Văn Dung · Hà Nội : Tài Chính, 2010
Baker Michael · New York : Prentice Hall, 2007
Crawford Merle · New York : Mc Graw Hill, 2006
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