Core textbooks per course syllabus
Strategic Brand Management : Building, Measuring, and Managing Brand Equity
Keller, Kevin Lane, Tuck school of business dartmouth college · Malaysia : Pearson, 2013
- Publisher
- Malaysia : Pearson, 2013
- Physical description
- 590 pages
- ISBN
- 9780273779414
- Dewey classification
- 658.827
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 1 of 1 on shelf | Yes |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 58145 |
| 005Date and time of latest transaction | 18 Jul 2019, 13:34 |
| 008Fixed-length data elements | 140523 |
| 020International Standard Book Number (ISBN) | 9780273779414 |
| 040Cataloging source | Huflit |
| 041Language code | eng |
| 044Country of publishing/producing entity code | my |
| 082Dewey Decimal call number | 658.827 K201L |
| 100Main entry – personal name | Keller, Kevin Lane , Tuck school of business dartmouth college. |
| 245Title statement | Strategic Brand Management : Building, Measuring, and Managing Brand Equity Global Edition / Kevin Lane Keller. |
| 250Edition statement | 4e. |
| 260Publication, distribution, etc. (imprint) | Malaysia : Pearson, 2013 |
| 300Physical description | 590tr. : minh họa ; 29x24 cm. |
| 650Subject added entry – topical term |
|
| 999Collection | Core textbooks per course syllabus |
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