Essentials of Marketing : A global - Managerial approach
McCarthy, E. Jerome · Homewood, Ill : IRWIN, 1994
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McCarthy, E. Jerome · Homewood, Ill : IRWIN, 1994
Nguyễn Đông Phong, Đinh Tiến Minh, Nguyễn Thanh Minh, Quách Thị Bửu Châu, Tô Bình Minh · TP. HCM : Kinh Tế TP. HCM , 2012
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