Books, monographs & anthologies
Essentials of Marketing : A global - Managerial approach
McCarthy, E. Jerome · Homewood, Ill : IRWIN, 1994
- Publisher
- Homewood, Ill : IRWIN, 1994
- Physical description
- 552 pages
- ISBN
- 0256127468
- Dewey classification
- 658.8
- Subjects
- International marketingMarketing
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 88507 |
| 005Date and time of latest transaction | 3 Nov 2025, 08:41 |
| 008Fixed-length data elements | 131104 |
| 020International Standard Book Number (ISBN) | 0256127468 |
| 041Language code | Eng |
| 044Country of publishing/producing entity code | Xxu |
| 082Dewey Decimal call number | 658.8 MCC109T |
| 100Main entry – personal name | McCarthy, E. Jerome |
| 245Title statement | Essentials of Marketing : A global - Managerial approach / E. Jerome McCarthy , William D. Perreault (Jr.) |
| 250Edition statement | 6th ed. |
| 260Publication, distribution, etc. (imprint) | Homewood, Ill. : IRWIN, 1994 |
| 300Physical description | 552pages : ill.;29cm |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name | Perreault, William D., Jr |
| 852Location | Thư viện Hóc Môn 100048496 |
| 999Collection | Books, monographs & anthologies |
=001 88507=005 20251103084145.000=008 131104=020 ##$a0256127468=041 0#$aEng=044 ##$aXxu=082 0#$a658.8 $bMCC109T=100 1#$aMcCarthy, E. Jerome=245 00$aEssentials of Marketing : $bA global - Managerial approach / $cE. Jerome McCarthy , William D. Perreault (Jr.)=250 ##$a6th ed.=260 ##$aHomewood, Ill. : $bIRWIN, $c1994=300 ##$a552pages : $bill.;29cm=650 #0$aInternational marketing=650 #0$aMarketing=700 1#$aPerreault, William D., $cJr=852 ##$bThư viện Hóc Môn $j100048496=LDR 00716nam a2200241 4500