Reference materials per course syllabus
Digital marketing analytics : making sense of consumer data in a digital world
Hemann, Chuck · New York : Pearson, 2018
- Publisher
- New York : Pearson, 2018
- Physical description
- 252 pages
- ISBN
- 9780789759603
- Dewey classification
- 658.5
- Subjects
- Digital mediaInternet marketingMarketing--ManagementPhương tiện kỹ thuật sốSocial mediaTiếp thị qua InternetTiếp thị--Quản lýMạng xã hội
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 83002 |
| 005Date and time of latest transaction | 3 Sep 2026, 08:33 |
| 008Fixed-length data elements | 131203 |
| 020International Standard Book Number (ISBN) | 9780789759603 |
| 040Cataloging source | HUFLITLIB |
| 041Language code | eng |
| 044Country of publishing/producing entity code | xxu |
| 082Dewey Decimal call number | 658.5 H202A |
| 100Main entry – personal name | Hemann, Chuck |
| 245Title statement | Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary; [foreword by Jeremiah Owyang] |
| 250Edition statement | 2nd edition |
| 260Publication, distribution, etc. (imprint) | New York : Pearson, 2018 |
| 300Physical description | xix, 252 pages : minh họa ; 16x26cm |
| 504Bibliography, etc. note | Includes bibliographical references and index |
| 505Formatted contents note | Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data |
| 526Study program information note | Quản trị kinh doanh -- Chuyên ngành makerting, Marketing Kỹ thuật số, ĐCCT - 2021 |
| 650Subject added entry – topical term |
|
| 653Index term – uncontrolled | Mạng xã hội |
| 700Added entry – personal name | Burbary, Ken |
| 852Location |
|
| 999Collection | Reference materials per course syllabus |
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