Reference materials per course syllabus
Managing Hospitality Organizations : Achieving Excellence in the Guest Experience
Ford, Robert C, (Robert Clayton), 1945, author · Thousand Oaks, California : SAGE Publications, Inc, 2020
- Publisher
- Thousand Oaks, California : SAGE Publications, Inc, 2020
- Physical description
- 544 pages
- ISBN
- 9781544321509 (paperback)
- Dewey classification
- 647.94068
- Subjects
- Hospitality industry--Customer servicesHospitality industry--ManagementHospitality industry--Personnel management
- Language
- English
Summary
"Today's economy is dominated by the service sector which continues to grow at a rapid pace. Even businesses dealing primarily psychical goods are now reinventing their image and positioning themselves as service providers. Introduction to Hospitality Management: Creating Excellent Guest Experiences 2e takes students on a journey through the unique world of the hospitality industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector including Walt Disney, Southwest Airlines, and The Four Seasons. Authors Michael Sturman and Robert Ford emphasize the critical importance of focusing on your guest to create that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing services in today's ultracompetitive environment"-- Provided by publisher
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 76982 |
| 005Date and time of latest transaction | 3 Nov 2023, 15:56 |
| 008Fixed-length data elements | 130925 |
| 020International Standard Book Number (ISBN) | 9781544321509 (paperback) |
| 040Cataloging source | HUFLIT |
| 041Language code | eng |
| 044Country of publishing/producing entity code | xu |
| 082Dewey Decimal call number | 647.94068 F434D |
| 100Main entry – personal name | Ford, Robert C. (Robert Clayton), 1945- author. |
| 245Title statement | Managing Hospitality Organizations : Achieving Excellence in the Guest Experience / Robert C. Ford, Michael C. Sturman. |
| 250Edition statement | Second edition. |
| 260Publication, distribution, etc. (imprint) | Thousand Oaks, California : SAGE Publications, Inc., 2020 |
| 300Physical description | xxxi, 544 pages : ill ; 20x26 cm |
| 500General note | Previous edition: Managing quality service in hospitality : how organizations achieve excellence in the guest experience. |
| 520Summary, etc. | "Today's economy is dominated by the service sector which continues to grow at a rapid pace. Even businesses dealing primarily psychical goods are now reinventing their image and positioning themselves as service providers. Introduction to Hospitality Management: Creating Excellent Guest Experiences 2e takes students on a journey through the unique world of the hospitality industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector including Walt Disney, Southwest Airlines, and The Four Seasons. Authors Michael Sturman and Robert Ford emphasize the critical importance of focusing on your guest to create that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing services in today's ultracompetitive environment"-- Provided by publisher |
| 526Study program information note |
|
| 650Subject added entry – topical term |
|
| 700Added entry – personal name | Sturman, Michael C. (Michael Craig), author |
| 852Location |
|
| 999Collection | Reference materials per course syllabus |
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