Business analytics for managers : taking business intelligence beyond reporting
Laursen, Gert H. N · Hoboken, N.J : Wiley, 2010
- Publisher
- Hoboken, N.J : Wiley, 2010
- Physical description
- 248 pages
- ISBN
- 0470890614 (hardback);9780470890615 (hardback)
- Dewey classification
- 658.4033
- Subjects
- Business intelligence
- Language
- English
Summary
"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model
(2) Business Analytics at the Strategic Model
(3) Development and Deployment of Information at a Functional Level
(4) Business Analytics at an Analytical Level
(5) Business Analytics at the Data Warehouse Level
(6) The Company's Collection of Source Data
(7) The Structuring of a Business Intelligence Competency Center
(8) Assessment and Prioritization of Business Analytics Projects
and (9) Business Analytics in the Future."-- Provided by publisher
Digital copy
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 17933 |
| 005Date and time of latest transaction | 21 Dec 2010, 10:53 |
| 008Fixed-length data elements | 100416s2010 njua 001 0 eng |
| 010Library of Congress control number | 2010016217 |
| 020International Standard Book Number (ISBN) |
|
| 035System control number |
|
| 040Cataloging source | DLC DLC BTCTA CDX C#P YDXCP |
| 041Language code | eng |
| 042Authentication code | pcc |
| 050Library of Congress call number | HD38.7 .L39 2010 |
| 082Dewey Decimal call number | 658.4033 Bus-M |
| 100Main entry – personal name | Laursen, Gert H. N. |
| 245Title statement | Business analytics for managers : taking business intelligence beyond reporting / Gert H.N. Laursen, Jesper Thorlund. |
| 260Publication, distribution, etc. (imprint) | Hoboken, N.J. : Wiley, 2010 |
| 300Physical description | xxi, 248 p. : ill. ; 24 cm. |
| 490Series statement | Wiley & SAS business series |
| 500General note | Includes index. |
| 520Summary, etc. | "Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."-- Provided by publisher. |
| 650Subject added entry – topical term | Business intelligence. |
| 700Added entry – personal name | Thorlund, Jesper. |
| 830Series added entry – uniform title | Wiley and SAS business series. |
| 999Collection | Downloads |
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