55 kết quả

Contemporary advertising and integrated marketing communications

Weigold, Michael F · USA : McGrawHill, 2024

Dewey 659.1ISBN 9781266077098

Ngữ dụng học của đại từ nhân xưng trong quảng cáo Mỹ và Việt Nam: phân tích liên văn hóa

Phạm, Thị Tâm · 2026

Rà soát văn bản quản lý nhà nước về tiếng Việt trong một số loại hình quảng cáo ở Việt Nam

Võ, Thanh Hà · 2026

Dewey 343.59701

Các câu quảng cáo trong tiếng Việt dưới góc nhìn dụng học

Bùi, Diễm Hạnh · 2026

Dewey 401.45

Creative Direction In A Digital World : A Guide To Being A Modern Creative Director

Harrell, Adam · Florida : CRC Press, 2016

Dewey 659.14ISBN 9781138847514

Hey Whipple, Squeeze This : The Classic Guide To Creating Great Advertising By Luke Sullivan

Sullivan, Luke · New Jersey : Wiley, 2022

Dewey 659.13ISBN 9781119819691

Ultimate Guide to Facebook Advertising

Meloche, Thomas, Regnerus, Bob · USA : Entrepreneur Press, 2020

Dewey 659.1ISBN 9781599186757

Routledge Handbook of Sports Sponsorship : Successful strategies

Ferrand, Alain · UK : Routledge, 2007

Dewey 659.2ISBN 9780415401111

Google Ads (AdWords) Workbook (2022) : Advertising on Google Ads, YouTube, & the Display Network

McDonald, Jason · US : Independently published, 2022

Dewey 006.7ISBN ‎‎9781795757935

The prescription : The Essential Formula to Grow Your Business with Sales Funnels and Online Advertising

McCrary, Ryan, the Funnel Doctor · Philadelphia : the Funnel Doctor, 2023

Dewey 658.8ISBN 9798988835509

Advertising & Promotion

Hackley, Chris · UK : SAGE, 2021

Dewey 659.2ISBN 9781529718515

Advertising Creative : Strategy, Copy and Design

Altstiel, Tom, Augustine, Dan, Grow, Jean, Jenkins, Joanna L · USA : SAGE Publications, 2023

Dewey 659.1ISBN 9781071846650

Integrated Advertising, Promotion, and Marketing Communications

Clow, Kenneth E, University of Louisiana at Monroe · UK : Pearson, 2022

Dewey 658.872ISBN 9781292411217

Sáng tạo chiến dịch PR hiệu quả

Gregory, Anne · TP. HCM : Tổng hợp THCM, 2017

Dewey 659.2ISBN 8935086844441

The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Sugarman, Joseph · New Jersey : Wiley, 2007

Dewey 659.122ISBN 9780470051245

The Art of Client Service : The Classic Guide

Solomon, Robert · New Jersey : Wiley, 2016

Dewey 658.8102ISBN 9781119227823

Advertising media planning : a brand management approach

Kelley, Larry D, 1955 · New York London : Routledge,Taylor & Francis Group, 2015

Dewey 659.1ISBN 9780765640901 (paperback)

Advertising account planning : new strategies in the digital landscape

Pardun, Carol J, author · USA : Rowman & Littlefield, 2020

Dewey 659.1ISBN 9781538114070 (paperback)

Strategic copywriting : how to create effective advertising

Applegate, Edd, author · Lanham : Rowman & Littlefield, 2016

Dewey 659.123ISBN 9781442244085

Advertising and Promotion : An Integrated Marketing Communications Perspective

Belch, George E, Both of Diego State University · New York : McGraw Hill, 2021

Dewey 658.872ISBN 9781260570991