Core textbooks per course syllabus
Contemporary advertising and integrated marketing communications
Weigold, Michael F · USA : McGrawHill, 2024
- Publisher
- USA : McGrawHill, 2024
- Physical description
- 614 pages
- ISBN
- 9781266077098
- Dewey classification
- 659.1
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 91199 |
| 005Date and time of latest transaction | 3 Sep 2026, 13:36 |
| 008Fixed-length data elements | 130925 |
| 020International Standard Book Number (ISBN) | 9781266077098 |
| 040Cataloging source | HUFLITLIB |
| 041Language code | eng |
| 044Country of publishing/producing entity code | xxu |
| 082Dewey Decimal call number | 659.1 W201G |
| 100Main entry – personal name | Weigold, Michael F. |
| 245Title statement | Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. |
| 250Edition statement | 17th Edition |
| 260Publication, distribution, etc. (imprint) | USA : McGrawHill , 2024 |
| 300Physical description | 614 pages : color illustrations ; 20x29cm |
| 526Study program information note | Quản trị kinh doanh - Marketing, Chiến lược quảng cáo, ĐCCT-2025 |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name | Arens, William F. |
| 852Location |
|
| 999Collection | Core textbooks per course syllabus |
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