Reference materials per course syllabus
Strategic Customer Management : Integrating relationship marketing and CRM
Payne, Adrian · UK : Cambridge University Press, 2013
- Publisher
- UK : Cambridge University Press, 2013
- Physical description
- 529 pages
- ISBN
- 9781107649224
- Dewey classification
- 658.812
- Subjects
- Customer relations--Management
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 1 of 1 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 90356 |
| 005Date and time of latest transaction | 4 Sep 2026, 10:57 |
| 008Fixed-length data elements | 131017 |
| 020International Standard Book Number (ISBN) | 9781107649224 |
| 040Cataloging source | HUFLITLIB |
| 041Language code | eng |
| 044Country of publishing/producing entity code | xxk |
| 082Dewey Decimal call number | 658.812 P112A |
| 100Main entry – personal name | Payne, Adrian |
| 245Title statement | Strategic Customer Management : Integrating relationship marketing and CRM / Adrian Payne, Pennie Frow |
| 250Edition statement | 1st edition |
| 260Publication, distribution, etc. (imprint) | UK : Cambridge University Press , 2013 |
| 300Physical description | xvi, 529 pages : illustrations ; 19x25cm |
| 526Study program information note | Quản trị kinh doanh, Quản trị quan hệ khách hàng, ĐCCT-2025 |
| 650Subject added entry – topical term | Customer relations--Management |
| 700Added entry – personal name | Frow, Pennie |
| 852Location |
|
| 999Collection | Reference materials per course syllabus |
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