Reference materials per course syllabus
Marketing Plans : Profitable Strategies in the Digital Age
McDonald, Malcolm · USA : Wiley, 2024
- Publisher
- USA : Wiley, 2024
- Physical description
- 639 pages
- ISBN
- 9781394177103
- Dewey classification
- 658.802
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 90355 |
| 005Date and time of latest transaction | 10 Apr 2026, 14:53 |
| 008Fixed-length data elements | 131017 |
| 020International Standard Book Number (ISBN) | 9781394177103 |
| 040Cataloging source | HUFLITLIB |
| 041Language code | eng |
| 044Country of publishing/producing entity code | xxu |
| 082Dewey Decimal call number | 658.802 MCD431M |
| 100Main entry – personal name | McDonald, Malcolm |
| 245Title statement | Marketing Plans : Profitable Strategies in the Digital Age / Malcolm McDonald, Hugh Wilson and Dave Chaffey |
| 250Edition statement | 9th edition |
| 260Publication, distribution, etc. (imprint) | USA : Wiley , 2024 |
| 300Physical description | xiv, 639 pages : color illustrations ; 19x25cm |
| 526Study program information note | Quản trị kinh doanh, Quản trị Marketing, ĐCCT-2025 |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name |
|
| 852Location |
|
| 999Collection | Reference materials per course syllabus |
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