Core textbooks per course syllabus
Marketing Logistics
Christopher, Martin · London : Routledge, 2015
- Publisher
- London : Routledge, 2015
- Physical description
- 158 pages
- ISBN
- 9781138174290
- Dewey classification
- 658.7
- Language
- English
Summary
The customer value creation process
Customer service and customer relationship management
Customer profitability analysis
Demand management
Integrating product development and logistics
Value delivery management
Managing the extended enterprise
Managing Global Pipelines
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 1 of 1 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 83035 |
| 005Date and time of latest transaction | 18 Oct 2023, 14:58 |
| 008Fixed-length data elements | 130925 |
| 020International Standard Book Number (ISBN) | 9781138174290 |
| 040Cataloging source | Huflit |
| 041Language code | eng |
| 044Country of publishing/producing entity code | xxk |
| 082Dewey Decimal call number | 658.7 CHR313T |
| 100Main entry – personal name | Christopher, Martin |
| 245Title statement | Marketing Logistics / Martin Christopher, Helen Peck |
| 250Edition statement | Second edition. |
| 260Publication, distribution, etc. (imprint) | London : Routledge, 2015 |
| 300Physical description | 158 pages. : illustration ; 16x24 cm. |
| 504Bibliography, etc. note | Includes bibliographical references and index. |
| 520Summary, etc. | The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines. |
| 526Study program information note | Ngôn Ngữ Anh, Tiếp thị trong Logistics, ĐCCT - 2021 |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name | author. |
| 852Location |
|
| 999Collection | Core textbooks per course syllabus |
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