VIEN
HUFLIT Library
Core textbooks per course syllabus

Marketing Management

Kotler, Philip · UK : Pearson, 2022

Publisher
UK : Pearson, 2022
Physical description
605 pages
ISBN
9781292404813
Dewey classification
658.8
Language
English

Availability by location

LocationCopiesOnline request
Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh2 of 2 on shelfYes
Hóc Môn — Thư viện Hóc Môn1 of 1 on shelfNo

Catalogue record

FieldValue
001Control number82996
005Date and time of latest transaction27 Aug 2026, 11:15
008Fixed-length data elements131203
020International Standard Book Number (ISBN)9781292404813
040Cataloging sourceHUFLITLIB
041Language codeeng
044Country of publishing/producing entity codexxk
082Dewey Decimal call number658.8 K435L
100Main entry – personal nameKotler, Philip
245Title statementMarketing Management. Global Edition / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
250Edition statementSixteenth edition
260Publication, distribution, etc. (imprint)UK : Pearson, 2022
300Physical descriptionxxii, 605 pages : minh họa ; 22x28cm
526Study program information noteNgôn ngữ Anh, Tiếp thị trong Logistics, ĐCCT - 2021
650Subject added entry – topical term
  • Marketing Management
  • Marketing -- Quản lý,--Quản trị kinh doanh
  • Tiếp thị (Marketing),--Quản lý
700Added entry – personal name
  • Chernev, Alexander
  • Keller, Kevin Lane
852Location
  • Thư viện Hóc Môn 100047437
  • Thư viện Sư Vạn Hạnh 100047435, 100047436
999CollectionCore textbooks per course syllabus