Core textbooks per course syllabus
Advertising account planning : new strategies in the digital landscape
Pardun, Carol J, author · USA : Rowman & Littlefield, 2020
- Publisher
- USA : Rowman & Littlefield, 2020
- Physical description
- 149 pages
- ISBN
- 9781538114070 (paperback)
- Dewey classification
- 659.1
- Subjects
- Advertising--ManagementAdvertising campaigns--PlanningAdvertising media planningMarketing research
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 76932 |
| 005Date and time of latest transaction | 25 Oct 2023, 19:00 |
| 008Fixed-length data elements | 130925 |
| 020International Standard Book Number (ISBN) | 9781538114070 (paperback) |
| 040Cataloging source | Huflit |
| 041Language code | eng |
| 044Country of publishing/producing entity code | xxu |
| 082Dewey Decimal call number | 659.1 P109D |
| 100Main entry – personal name | Pardun, Carol J., author. |
| 245Title statement | Advertising account planning : new strategies in the digital landscape / Carol J. Pardun, University of South Carolina, Beth E. Barnes, University of Kentucky, Sheri J. Broyles, University of North Texas. |
| 250Edition statement | 1st ed |
| 260Publication, distribution, etc. (imprint) | USA : Rowman & Littlefield, 2020 |
| 300Physical description | 149 pages ; 15x23 cm |
| 526Study program information note | Quan hệ Quốc tế, Quảng cáo, ĐCCT - 2019 |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name |
|
| 852Location |
|
| 999Collection | Core textbooks per course syllabus |
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