Core textbooks per course syllabus
Marketing Research
Aaker, David A, Day, George S, Kumar, V, Leone, Robert P · New Jersey : Wiley, 2019
- Publisher
- New Jersey : Wiley, 2019
- Physical description
- 731 pages
- ISBN
- 9781119497585
- Dewey classification
- 658.83
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 76326 |
| 005Date and time of latest transaction | 4 Sep 2026, 09:45 |
| 008Fixed-length data elements | 130925 |
| 020International Standard Book Number (ISBN) | 9781119497585 |
| 040Cataloging source | HUFLIT |
| 041Language code | eng |
| 044Country of publishing/producing entity code | nju |
| 082Dewey Decimal call number | 658.83 M109K |
| 245Title statement | Marketing Research / V. Kumar, [et.al]. |
| 250Edition statement | Thirteenth Edition |
| 260Publication, distribution, etc. (imprint) | New Jersey : Wiley , 2019 |
| 300Physical description | xxiii, 731 pages : Illustrations ; 20x25cm |
| 526Study program information note | Quản trị kinh doanh - Chuyên ngành Marketing, Nghiên cứu Marketing, ĐCCT-2021 |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name |
|
| 852Location |
|
| 999Collection | Core textbooks per course syllabus |
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