Core textbooks per course syllabus
Principles of integrated marketing communications
Ang, Lawrence, author · Australia : Cambridge University Press, 2014
- Publisher
- Australia : Cambridge University Press, 2014
- Physical description
- 401 pages
- ISBN
- 9781107649187
- Dewey classification
- 658.8
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 74219 |
| 005Date and time of latest transaction | 28 Aug 2026, 11:42 |
| 008Fixed-length data elements | 141226 |
| 020International Standard Book Number (ISBN) | 9781107649187 |
| 041Language code | Eng |
| 044Country of publishing/producing entity code | at |
| 082Dewey Decimal call number | 658.8 A106L |
| 100Main entry – personal name | Ang, Lawrence, author. |
| 245Title statement | Principles of integrated marketing communications / Lawrence Ang. |
| 250Edition statement | First edition |
| 260Publication, distribution, etc. (imprint) | Australia : Cambridge University Press, 2014 |
| 300Physical description | xii, 401 pages : illustrations (color) ; 19x26 cm |
| 500General note | Minimal Level Cataloging Plus. |
| 650Subject added entry – topical term |
|
| 852Location |
|
| 999Collection | Core textbooks per course syllabus |
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