Reference materials per course syllabus
The New Rules of Marketing and PR : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Scott, David Meerman · New Jersey : Wiley, 2020
- Publisher
- New Jersey : Wiley, 2020
- Physical description
- 430 pages
- ISBN
- 9781119651543
- Dewey classification
- 658.872
- Subjects
- Internet in public relationsInternet marketingPublic relationsMarketing -- Quản lý--Kinh doanhMarketing -- Quản lý--Quan hệ công chúngTiếp thị (Marketing)Xã hội--Truyền thông
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
| Hóc Môn — Thư viện Hóc Môn | 1 of 1 on shelf | No |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 74010 |
| 005Date and time of latest transaction | 29 Nov 2023, 13:05 |
| 008Fixed-length data elements | 130925 |
| 020International Standard Book Number (ISBN) | 9781119651543 |
| 040Cataloging source | HUFLIT |
| 041Language code | eng |
| 044Country of publishing/producing entity code | xxu |
| 082Dewey Decimal call number | 658.872 SC435T |
| 100Main entry – personal name | Scott, David Meerman |
| 245Title statement | The New Rules of Marketing and PR : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly / David Meerman Scott |
| 250Edition statement | Seventh edition |
| 260Publication, distribution, etc. (imprint) | New Jersey : Wiley , 2020 |
| 300Physical description | xvii, 430 pages : illustrations ; 19x24cm |
| 526Study program information note | Quản trị kinh doanh - Chuyên ngành Marketing, Quan hệ công chúng, ĐCCT-2021 |
| 650Subject added entry – topical term |
|
| 852Location |
|
| 999Collection | Reference materials per course syllabus |
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