VIEN
HUFLIT Library
Reference works

Managing services marketing : text and readings

Bateson, John E. G · Fort Worth : Dryden Press, 1992

Publisher
Fort Worth : Dryden Press, 1992
Physical description
394 pages
ISBN
0030973902
Dewey classification
658.820
Language
English

Availability by location

LocationCopiesOnline request
Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh1 of 1 on shelfYes

Catalogue record

FieldValue
001Control number55464
005Date and time of latest transaction10 Apr 2018, 10:13
008Fixed-length data elements140523
020International Standard Book Number (ISBN)0030973902
041Language codeeng
044Country of publishing/producing entity codevp
082Dewey Decimal call number658.820 B110E
100Main entry – personal nameBateson, John E. G.
245Title statementManaging services marketing : text and readings / John E.G. Bateson.
250Edition statement2nd ed.
260Publication, distribution, etc. (imprint)Fort Worth : Dryden Press, 1992
300Physical description394tr. : minh họa ; 24 cm.
541Immediate source of acquisition noteTặng
650Subject added entry – topical term
  • Service industries--Marketing--Management.
  • Công nghiệp dịch vụ--Marketing
999CollectionReference works