VIEN
HUFLIT Library
Reference materials per course syllabus

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman

Physical description
439 pages
ISBN
9781119070481
Dewey classification
658.8/72
Language
English

Availability by location

LocationCopiesOnline request
Sư Vạn Hạnh — Kho tiếp quản1 of 1 on shelfNo

Catalogue record

FieldValue
001Control number52582
005Date and time of latest transaction8 Jan 2018, 09:03
008Fixed-length data elements120822
020International Standard Book Number (ISBN)9781119070481
041Language codeeng
044Country of publishing/producing entity codexxu
050Library of Congress call numberHF5415.1265 .S393 2015
082Dewey Decimal call number658.8/72 SC435T
100Main entry – personal nameScott, David Meerman.
245Title statementThe new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
250Edition statementFourth edition.
300Physical descriptionxxiii, 439 pages ; 23 cm
500General noteIncludes index.
650Subject added entry – topical term
  • Internet marketing.
  • Public relations.
999CollectionReference materials per course syllabus