Reference materials per course syllabus
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla, 1978, editor · Hershey, PA : Business Science Reference, 2016
- Publisher
- Hershey, PA : Business Science Reference, 2016
- Physical description
- 339 pages
- ISBN
- 9781466694491 (Hardcover)
- Dewey classification
- 658.8
- Language
- English
Summary
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"-- Provided by publisher
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 52400 |
| 005Date and time of latest transaction | 3 Dec 2017, 11:09 |
| 008Fixed-length data elements | 120904 |
| 020International Standard Book Number (ISBN) | 9781466694491 (Hardcover) |
| 041Language code | Eng |
| 044Country of publishing/producing entity code | Xxu |
| 050Library of Congress call number | HF5415.1265 C3627 2016 |
| 082Dewey Decimal call number | 658.8 R110H |
| 100Main entry – personal name | Rathore, Sumangla, 1978- editor. |
| 245Title statement | Capturing, analyzing, and managing word-of-mouth in the digital marketplace / Sumangla Rathore, Avinash Panwar, [editors]. |
| 260Publication, distribution, etc. (imprint) | Hershey, PA : Business Science Reference, 2016 |
| 300Physical description | xix, 339 page : illustrations ; 29 cm |
| 504Bibliography, etc. note | Includes bibliographical references (pages 292-331) and index. |
| 520Summary, etc. | "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"-- Provided by publisher. |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name | Panwar, Avinash, 1977- editor. |
| 999Collection | Reference materials per course syllabus |
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