Core textbooks per course syllabus
The AMA handbook of public relations
Dilenschneider, Robert L · New York, NY : AMACOM, American Management Association, 2010
- Publisher
- New York, NY : AMACOM, American Management Association, 2010
- Physical description
- 239 pages
- ISBN
- 9780814415252 (Hardcover)
- Dewey classification
- 659.2
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 2 of 2 on shelf | Yes |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 52319 |
| 005Date and time of latest transaction | 24 Nov 2017, 14:33 |
| 008Fixed-length data elements | 120904 |
| 020International Standard Book Number (ISBN) | 9780814415252 (Hardcover) |
| 041Language code | eng |
| 044Country of publishing/producing entity code | Xxu |
| 050Library of Congress call number | HD59 .D558 2010 |
| 082Dewey Decimal call number | 659.2 D301E |
| 100Main entry – personal name | Dilenschneider, Robert L. |
| 245Title statement | The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo. |
| 246Varying form of title |
|
| 260Publication, distribution, etc. (imprint) | New York, NY : AMACOM, American Management Association, 2010 |
| 300Physical description | xiii, 239 p. ; 26 cm. |
| 504Bibliography, etc. note | Includes bibliographical references and index. |
| 505Formatted contents note | Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally. |
| 650Subject added entry – topical term |
|
| 999Collection | Core textbooks per course syllabus |
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