Corporate Communication : A marketing viewpoint

Podnar, Klement · USA : Routledge, 2015

Publisher: USA : Routledge, 2015
Physical description: 225 pages
ISBN: 9781138804722 (paperback)
Dewey classification: 658.4
Subjects: Communication in organizations Corporate culture Corporate image Marketing--Management Organizational behavior
Language: English

Availability by location

Location	Copies	Online request
Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh	2 of 2 on shelf	Yes

Catalogue record

Field	Value
001Control number	52181
005Date and time of latest transaction	16 Nov 2017, 08:35
008Fixed-length data elements	120904
020International Standard Book Number (ISBN)	9781138804722 (paperback)
041Language code	eng
044Country of publishing/producing entity code	Xxu
050Library of Congress call number	HD30.3 .P625 2015
082Dewey Decimal call number	658.4 P419N
100Main entry – personal name	Podnar, Klement.
245Title statement	Corporate Communication : A marketing viewpoint / Klement Podnar.
250Edition statement	1
260Publication, distribution, etc. (imprint)	USA : Routledge, 2015
300Physical description	225p ; Ill ; 23.5cm
650Subject added entry – topical term	Communication in organizations. Corporate culture. Corporate image. Marketing--Management. Organizational behavior.
999Collection	Reference materials per course syllabus

MARC21 record · 20 fields

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