Scanned materials
Strategic Brand management : Building, measuring, and managing Brand equity
Keller Kevin Lane · New Jersey : Pearson , 2008
- Publisher
- New Jersey : Pearson , 2008
- Physical description
- 692 pages
- ISBN
- 0-13-233622-7
- Dewey classification
- 658.4012
- Language
- English
Availability by location
This record has no print copies in stock.
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 51191 |
| 005Date and time of latest transaction | 1 Jun 2017, 14:15 |
| 008Fixed-length data elements | 120828 |
| 020International Standard Book Number (ISBN) | 0-13-233622-7 |
| 041Language code | Eng |
| 082Dewey Decimal call number | 658.4012 K201K207 |
| 100Main entry – personal name | Keller Kevin Lane |
| 245Title statement | Strategic Brand management : Building, measuring, and managing Brand equity |
| 250Edition statement | 3 |
| 260Publication, distribution, etc. (imprint) | New Jersey : Pearson , 2008 |
| 300Physical description | 692 tr. ; Ebook |
| 653Index term – uncontrolled |
|
| 999Collection | Scanned materials |
=001 51191=005 20170601141507.7=008 120828=020 ##$a0-13-233622-7=041 ##$aEng=082 ##$a658.4012 $bK201K207=100 ##$aKeller Kevin Lane=245 ##$aStrategic Brand management : Building, measuring, and managing Brand equity=250 ##$a3=260 ##$aNew Jersey : $bPearson , $c2008=300 ##$a692 tr. ; $bEbook=653 ##$aQuản trị -- Chiến lược=653 ##$aQuản trị -- Doanh nghiệp=653 ##$aQuản trị -- Thương hiệu=LDR 00597nz a2200205n 4500