Scanned materials
Marketing management
Kotler, Philip, Keller, Kevin Lane · New Jersey : Pearson/Prentice Hall , 2009
- Publisher
- New Jersey : Pearson/Prentice Hall , 2009
- Physical description
- 816 pages
- ISBN
- 81-7808-654-9
- Dewey classification
- 658.8
- Language
- English
Availability by location
This record has no print copies in stock.
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 50961 |
| 005Date and time of latest transaction | 20 Apr 2017, 08:20 |
| 008Fixed-length data elements | 130219 |
| 020International Standard Book Number (ISBN) | 81-7808-654-9 |
| 041Language code | Eng |
| 044Country of publishing/producing entity code | Nju |
| 082Dewey Decimal call number | 658.8 K435PH309 |
| 100Main entry – personal name | Kotler, Philip |
| 245Title statement | Marketing management / Philip Kotler, Kevin Lane Keller |
| 250Edition statement | 13th ed |
| 260Publication, distribution, etc. (imprint) | New Jersey : Pearson/Prentice Hall , 2009 |
| 300Physical description | 816tr. : Ebook |
| 504Bibliography, etc. note | Includes index (p.793-816) |
| 520Summary, etc. | Includes glossary (p.783-792) |
| 546Language note | Nội dung bằng tiếng Anh |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name | Keller, Kevin Lane |
| 999Collection | Scanned materials |
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