Books, monographs & anthologiesAdvertising and promotion: An intergrate marketing communications perpective
Belch, George E · Boston : Mc Graw Hill, 1998
- Publisher
- Boston : Mc Graw Hill, 1998
- Physical description
- 762 pages
- ISBN
- 0-256-21899-4
- Dewey classification
- 659.1
- Language
- English
Availability by location
| Location | Copies | Online request |
|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 1/11 of 1 on shelf | Yes |
Catalogue record
| Field | Value |
|---|
| 001Control number | 4288 |
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| 005Date and time of latest transaction | 17 Nov 2015, 14:24 |
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| 008Fixed-length data elements | 131209 |
|---|
| 020International Standard Book Number (ISBN) | 0-256-21899-4 |
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| 041Language code | eng |
|---|
| 082Dewey Decimal call number | 659.1 BE-G |
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| 100Main entry – personal name | Belch, George E. |
|---|
| 245Title statement | Advertising and promotion: An intergrate marketing communications perpective / George E. Belch |
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| 250Edition statement | 4 |
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| 260Publication, distribution, etc. (imprint) | Boston : Mc Graw Hill , 1998 |
|---|
| 300Physical description | 762tr xxii ; 29cm |
|---|
| 650Subject added entry – topical term | - Advertising
- Communication in marketing
- Quản trị -- Marketing
- Quản trị -- Sales promotion
- Quảng cáo
- Sales promotion
|
|---|
| 700Added entry – personal name | Michael A. Belch |
|---|
| 999Collection | Books, monographs & anthologies |
|---|
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