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Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Cakim, Idil Miriam, 1974 · Hoboken, N.J : Wiley, 2010
- Publisher
- Hoboken, N.J : Wiley, 2010
- Physical description
- 204 pages
- ISBN
- 0470442557 (hardback);9780470442555 (hardback)
- Dewey classification
- 658.8/72
Digital copy
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Catalogue record
| Field | Value |
|---|---|
| 001Control number | 24622 |
| 003Control number identifier | OCoLC |
| 005Date and time of latest transaction | 16 Mar 2010, 02:10 |
| 008Fixed-length data elements | 090718s2010 njua b 001 0 eng |
| 010Library of Congress control number | 2009029115 |
| 020International Standard Book Number (ISBN) |
|
| 035System control number | CUA000284580 |
| 040Cataloging source | DLC DLC BTCTA UKM C#P BWX YDXCP CDX CVU |
| 050Library of Congress call number | HF5827.95 .C35 2010 |
| 082Dewey Decimal call number | 658.8/72 22 |
| 100Main entry – personal name | Cakim, Idil Miriam, 1974- |
| 245Title statement | Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim. |
| 260Publication, distribution, etc. (imprint) | Hoboken, N.J. : Wiley, 2010 |
| 300Physical description | xvii, 204 p. : ill. ; 24 cm. |
| 504Bibliography, etc. note | Includes bibliographical references and index. |
| 650Subject added entry – topical term |
|
| 999Collection | Downloads |
=001 24622=003 OCoLC=005 20100316021026.0=008 090718s2010 njua b 001 0 eng=010 \\$a2009029115=020 \\$a0470442557 (hardback)=020 \\$a9780470442555 (hardback)=035 \\$aCUA000284580=040 \\$aDLC $cDLC $dBTCTA $dUKM $dC#P $dBWX $dYDXCP $dCDX $dCVU=049 \\$aCVUA=050 00$aHF5827.95 $b.C35 2010=059 \\$aNhCcYME=082 00$a658.8/72 $222=100 1\$aCakim, Idil Miriam, $d1974-=245 10$aImplementing word of mouth marketing : $bonline strategies to identify influencers, craft stories, and draw customers / $cIdil Miriam Cakim.=260 \\$aHoboken, N.J. : $bWiley, $c2010=300 \\$axvii, 204 p. : $bill. ; $c24 cm.=504 \\$aIncludes bibliographical references and index.=650 \0$aTelemarketing.=650 \0$aWord-of-mouth advertising.=910 \\$a20100317/w/c;ckc=LDR 01038cam a22003134a 4500