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Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H, 1968 · New York : American Management Association, 2004
- Publisher
- New York : American Management Association, 2004
- Physical description
- 268 pages
- ISBN
- 0814407544
- Dewey classification
- 658.827
- Language
- English
Digital copy
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Catalogue record
| Field | Value |
|---|---|
| 001Control number | 21241 |
| 003Control number identifier | OCoLC |
| 005Date and time of latest transaction | 2 Jun 2004, 15:03 |
| 008Fixed-length data elements | 030630s2004 nyua b 001 0 eng |
| 010Library of Congress control number | 2003014924 |
| 020International Standard Book Number (ISBN) | 0814407544 |
| 035System control number | cua000231395 |
| 040Cataloging source | DLC DLC CVU |
| 041Language code | eng |
| 042Authentication code | pcc |
| 050Library of Congress call number | HD69.B7 M79 2004 |
| 082Dewey Decimal call number | 658.827 22 |
| 100Main entry – personal name | Murray, Brian H., 1968- |
| 245Title statement | Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray. |
| 260Publication, distribution, etc. (imprint) | New York : American Management Association, 2004 |
| 300Physical description | xvi, 268 p. : ill. ; 24 cm. |
| 504Bibliography, etc. note | Includes bibliographical references and index. |
| 650Subject added entry – topical term |
|
| 999Collection | Downloads |
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