The marketing power of emotion

O'Shaughnessy, John · Oxford New York : Oxford University Press, 2003

Publisher: Oxford New York : Oxford University Press, 2003
Physical description: 274 pages
ISBN: 0195150562 (alk. paper)
Dewey classification: 658.8342
Subjects: Advertising--Psychological aspects Consumer behavior Consumers--Psychology Decision making--Psychological aspects Emotions--Economic aspects Marketing--Psychological aspects
Language: English

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Catalogue record

Field	Value
001Control number	19809
003Control number identifier	OCoLC
005Date and time of latest transaction	14 Jan 2003, 00:00
008Fixed-length data elements	020427s2003 enka b 001 0 eng
010Library of Congress control number	2002070905
020International Standard Book Number (ISBN)	0195150562 (alk. paper)
041Language code	eng
050Library of Congress call number	HF5415.32 .O743 2003
082Dewey Decimal call number	658.8342 21
100Main entry – personal name	O'Shaughnessy, John.
245Title statement	The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
260Publication, distribution, etc. (imprint)	Oxford ; New York : Oxford University Press, 2003
300Physical description	vi, 274 p. : ill. ; 25 cm.
504Bibliography, etc. note	Includes bibliographical references (p. [247]-260) and index.
650Subject added entry – topical term	Advertising--Psychological aspects. Consumer behavior. Consumers--Psychology. Decision making--Psychological aspects. Emotions--Economic aspects. Marketing--Psychological aspects.
700Added entry – personal name	O'Shaughnessy, Nicholas J., 1954-
999Collection	Downloads

MARC21 record · 23 fields

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