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Branding for dummies

Chiaravalle, Bill · Hoboken, N.J : J. Wiley, 2007

Publisher
Hoboken, N.J : J. Wiley, 2007
Physical description
364 pages
ISBN
0471771597;9780471771593
Dewey classification
658.827
Language
English

Digital copy

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Catalogue record

FieldValue
001Control number18371
003Control number identifierOCoLC
005Date and time of latest transaction21 Apr 2010, 07:40
006Fixed-length data elements – additional material characteristicsm d
007Physical description fixed fieldcr unu||||||||
008Fixed-length data elements080404s2007 njua s 000 0 eng d
020International Standard Book Number (ISBN)
  • 0471771597
  • 9780471771593
041Language codeeng
050Library of Congress call numberHD69.B7 C453 2007
082Dewey Decimal call number658.827
100Main entry – personal nameChiaravalle, Bill.
245Title statementBranding for dummies [electronic resource] / Bill Chiaravalle and Barbara Findlay Schenck.
260Publication, distribution, etc. (imprint)Hoboken, N.J. : J. Wiley, 2007
300Physical descriptionxvii, 364 p. : ill. ; 23 cm.
490Series statement--For dummies.
533Reproduction noteElectronic reproduction. Boston, Mass. : Safari Books Online, 2010. Mode of access: World Wide Web.
650Subject added entry – topical term
  • Brand name products.
  • Business names.
  • Product management.
700Added entry – personal nameSchenck, Barbara Findlay.
773Host item entrySafari tech books online.
999CollectionDownloads