Downloads
Brand rewired : connecting intellectual property, branding, and creativity strategy
Chasser, Anne H · Hoboken, N.J : Wiley, 2010
- Publisher
- Hoboken, N.J : Wiley, 2010
- Physical description
- 224 pages
- ISBN
- 0470575425 (cloth);9780470575420 (cloth)
- Dewey classification
- 658.827
- Language
- English
Digital copy
Full textPDF · reads in your browser
Sign-in requiredRead
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 17908 |
| 003Control number identifier | OCoLC |
| 005Date and time of latest transaction | 21 Dec 2010, 10:52 |
| 008Fixed-length data elements | 100212s2010 njua b 001 0 eng |
| 010Library of Congress control number | 2010003828 |
| 020International Standard Book Number (ISBN) |
|
| 035System control number | (OCoLC)495780819 (OCoLC)619573431 |
| 040Cataloging source | DLC DLC BTCTA YDXCP UKM C#P BWX CDX |
| 041Language code | eng |
| 050Library of Congress call number | HF5415.15 .C46 2010 |
| 082Dewey Decimal call number | 658.827 Bra-R |
| 090Local call number | HF5415.15 Cha |
| 100Main entry – personal name | Chasser, Anne H. |
| 245Title statement | Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. |
| 260Publication, distribution, etc. (imprint) | Hoboken, N.J. : Wiley, 2010 |
| 300Physical description | xvi, 224 p. : ill. ; 24 cm. |
| 504Bibliography, etc. note | Includes bibliographical references and index. |
| 650Subject added entry – topical term |
|
| 700Added entry – personal name | Wolfe, Jennifer C. |
| 999Collection | Downloads |
=001 17908=003 OCoLC=005 20101221105218.2=008 100212s2010 njua b 001 0 eng=010 ##$a2010003828=020 ##$a0470575425 (cloth)=020 ##$a9780470575420 (cloth)=035 ##$a(OCoLC)495780819 $z(OCoLC)619573431=040 ##$aDLC $cDLC $dBTCTA $dYDXCP $dUKM $dC#P $dBWX $dCDX=041 0#$aeng=050 00$aHF5415.15 $b.C46 2010=082 ##$a658.827 $bBra-R=090 ##$aHF5415.15 $bCha=100 1#$aChasser, Anne H.=245 10$aBrand rewired : $bconnecting intellectual property, branding, and creativity strategy / $cAnne H. Chasser, Jennifer C. Wolfe.=260 ##$aHoboken, N.J. : $bWiley, $c2010=300 ##$axvi, 224 p. : $bill. ; $c24 cm.=504 ##$aIncludes bibliographical references and index.=650 #0$aBranding (Marketing)=650 #0$aIntellectual property.=650 #0$aProduct management.=650 #0$aStrategic planning.=700 1#$aWolfe, Jennifer C.=LDR 01105cam a2200337 a 4500