Books, monographs & anthologies
Consumer behavior : buying, having, and being
Solomon Michael R · New Jersey : Prentice Hall, 2009
- Publisher
- New Jersey : Prentice Hall, 2009
- Physical description
- 720 pages
- ISBN
- 0-13-135421-3
- Dewey classification
- 658.8
- Language
- English
Summary
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture
Availability by location
| Location | Copies | Online request |
|---|---|---|
| Sư Vạn Hạnh — Thư viện Sư Vạn Hạnh | 1 of 1 on shelf | Yes |
Catalogue record
| Field | Value |
|---|---|
| 001Control number | 10502 |
| 005Date and time of latest transaction | 26 Nov 2014, 14:43 |
| 008Fixed-length data elements | 140410 |
| 020International Standard Book Number (ISBN) | 0-13-135421-3 |
| 041Language code | Eng |
| 082Dewey Decimal call number | 658.8 S428M302 |
| 100Main entry – personal name | Solomon Michael R. |
| 245Title statement | Consumer behavior : buying, having, and being |
| 250Edition statement | 8 |
| 260Publication, distribution, etc. (imprint) | New Jersey : Prentice Hall , 2009 |
| 300Physical description | xxv, 720 tr. : col. ill. ; 29 cm |
| 520Summary, etc. | Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture. |
| 653Index term – uncontrolled |
|
| 999Collection | Books, monographs & anthologies |
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